The AI Platform for Grocery
Afresh turns millions of data points into profitable decisions every retailer and distributor can trust.
Born in fresh. Built for every department.
Help teams cut shrink, improve margins, and act with confidence.
In grocery, data is messy by default. In fresh, it's a moving target: shifting assortments, multiple vendors, random-weight packs, and fluctuating prices create new gaps every day. That's why we built a different fresh-first foundation before scaling to the rest of the store.
Build a clean foundation
Data models that know grocery
Afresh's data models understand how products, inventory, and operations relate so every decision starts from an accurate read of your business.
Optimize outcomes
Instead of relying on static assumptions, Afresh models a range of conditions, so decisions balance availability, freshness, labor, and profitability.
Benefits for every team
"A lot of legacy systems expect perfect data, which makes everything fragile. Afresh works with the imperfect data we actually have — and now our shelves are fuller, our back rooms are cleaner, and our associates love the system."
Maria Latushkin
GVP Technology and Engineering









