Afresh launches Fresh Buying with Wakefern among the first to implement.

A new era for fresh

Unify fresh replenishment, production planning, inventory management, and DC forecasting in one intelligent platform. Built for scale, designed for precision, and proven to maximize freshness, profits, and reduce food waste.

Albertsons LogoWinco Logosavesmart logoFresh Thyme LogoCub logoBashas's LogoHeinens Logo

+3%

Sales increase

+25%

Shrink reduction

80%

Stockout reduction

+20%

Labor efficiency

+7%

Faster inventory turns

+94%

Adherence rate

Meet the
Afresh platform

Purpose-built for fresh foods, Afresh goes beyond traditional demand forecasting and perpetual inventory to drive optimal decisions across the fresh supply chain.

The Afresh advantage

Transform the complexity of fresh into coordinated, predictable performance with Afresh’s award-winning AI.

Unify the fresh supply chain

One platform for the entire fresh business

Higher turns, stronger margins, better availability

Reduce shrink and food waste chainwide

Navigate messy data

AI purpose-built for fresh nuances

Account for incomplete data

Turn imperfect inputs into clear, profitable actions

Optimize real world decisions

Balance sales, waste, and labor tradeoffs

Handle uncertainty with Intelligent Inventory

Coordinate cross-department planning

Empower fresh teams

Actionable insights that guide daily decisions

Simplify training and accelerate adoption

Elevate labor efficiency and operational excellence

A fresh approach

Center-store tools can’t keep up with fresh's volatility.
Afresh is purpose-built for fresh, turning challenges into profitability, customer loyalty, and lasting growth.

Industrialized food

Center store data

Consistent UPCs, pack sizes, and discrete units are clean and predictable

Fresh department data

Multiple factors shift daily, making data highly variable and hard to predict
Supermarket

Center store merchandising

Biannual planograms are mostly static with some promotions
fresh veggies

Fresh merchandising 

Fresh displays shift constantly to accommodate variability, seasonality, and quality
supermarket

Center store workflows

Consistent packaging and barcodes make inventory management straight-forward
raw meat

Fresh team workflows

Teams need to manage a wide variety of item types, including hyper-perishables and random weights
More

Fresh innovation at Albertsons

By partnering with Afresh, we are now able to improve our processes to better manage our fresh product supply and provide our store teams with a tool to better predict demand and monitor inventory.
Susan Morris
Susan Morris
,
CEO at Albertsons Companies
We're still looking for those individuals who approach produce as an art. But with Afresh, if a produce manager leaves, the knowledge that you'll have an increase in cherry orders during the summer doesn't leave with them.
Jason Resner
Jason Resner
,
Meat Category Manager at Fresh Thyme
Our customers know that they can find the freshest, highest-quality foods and a great assortment at Heinen’s. The partnership with Afresh enables us to continue to deliver on that promise of excellent food and the best in-stock rate.
Jeff Heinen
Jeff Heinen
,
Co-CEO of Heinen’s

Customers trust Afresh

Fruits

With Afresh, what’s good for business is also good for the planet.

Our advances in technology always come back to our mission: To eliminate food waste and make fresh food accessible to all.
About Afresh

Own the future of fresh.

fruits

More fresh ideas and tools.

Fixing the Hidden Layer Holding Back Fresh
  • Industry Insights
  • Article

Fixing the Hidden Layer Holding Back Fresh

For decades, fresh buying has relied on instinct and spreadsheets. Today, technology can finally match the pace of perishables.

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Afresh Launches Industry’s First AI-Powered Fresh Buying Solution with Wakefern
  • Press
  • Article

Afresh Launches Industry’s First AI-Powered Fresh Buying Solution with Wakefern

Wakefern, the nation’s largest retailer-owned cooperative, will be among the first to deploy Afresh’s breakthrough Fresh Buying solution — the world's first technology designed to help fresh buyers take control of their entire day, replacing fragmented systems with one streamlined intelligent solution built for the pace of Fresh and the best in customer experience.

Explore
Afresh Completes AI-Powered Fresh Replenishment and Inventory Management Solution Roll Out Across All Albertsons Companies Fresh Departments
  • Press
  • Article

Afresh Completes AI-Powered Fresh Replenishment and Inventory Management Solution Roll Out Across All Albertsons Companies Fresh Departments

Afresh now powers the bakery and deli for Albertsons Cos. in addition to the retailer's meat, seafood and produce departments

Explore
Afresh Launches Its Biggest-Ever Product Release, Including the Launch of Its Fresh Store Suite and Expansion to a Comprehensive Fresh Platform
  • Press
  • Article

Afresh Launches Its Biggest-Ever Product Release, Including the Launch of Its Fresh Store Suite and Expansion to a Comprehensive Fresh Platform

Afresh Launches Its Biggest-Ever Product Release, Including the Launch of Its Fresh Store Suite and Expansion to a Comprehensive Fresh Platform

Explore
Brookshire Grocery Company Partners with Afresh to Transform Fresh Operations
  • Press
  • Article

Brookshire Grocery Company Partners with Afresh to Transform Fresh Operations

Brookshire Grocery Company Taps Afresh's AI-Powered Platform to Revolutionize Fresh Inventory and Operations

Explore
More
Afresh launches Fresh Buying with Wakefern among the first to implement.
Afresh launches Fresh Buying with Wakefern among the first to implement.